Promoting Sustainable Tourism in Snowdonia
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Frequently Asked Questions


CASE STUDIES FOR
SUSTAINABLE BUSINESS

Bryn Elltyd - A sustainable B&B

An environmentally sustainable visitor centre selling ethical food?

Small scale hydropower development on a farm in Snowdonia National Park


Bryn Elltyd - A sustainable B&B

Bob and Ann Cole have developed a 6 bedroom Guest House, near Blaenau Ffestiniog, which fully embraces the ethos of sustainable tourism.

Whilst keeping original features, imaginative extensions and modernisation provide a warm and friendly atmosphere in an ecological and sustainable building where guests can enjoy an inviting and relaxing holiday which has limited negative impact on the environment. Open all year, it has an acre of semi wild grounds and is surrounded by wild and beautiful mountain scenery in the centre of the Snowdonia National Park.

Buildings:

• The house is insulated far beyond the minimum requirements of building regulations.

• The solid fuel fire provide heating and hot water using wood from their own trees.

• All the electricity comes from sustainable sources.

• Solar collectors, on the garden room and south facing gable end of the main house, provide heat for water and central heating.

• The water comes from the mains and is metered, whereas the sewage is disposed of in septic tanks, one of which filters into the pond which contains native brown trout. The reed bed help filter the water of impurities as well as providing habitat for frogs, toads and newts

Food:

• Fruit and vegetables are bought locally and organic when possible, with some grown in the garden

• Organic lamb and beef from Ty Isaf Ffestiniog, pork from Llan Farm in Llanfrothen and organic chicken from Corwen.

• Free range hens eggs from Trawsfynydd, and duck eggs from their own ducks.

• Majority of other food is bought locally to support the local economy.

• All tea, sugar, hot chocolate and coffee is from Fairtrade sources.

• Fish - they aim to follow the Marine Conservation Society Guidelines and purchase all fish from Psygod Lleyn in Pwllheli

Grounds:

• One acre of grounds is managed to attract and support a variety of wildlife

Day to Day Management:

• Bedding and towels are changed only at the guests request.

• Visitors are requested to turn lights out when they leave rooms (the hall and outside lights are left on as a safety precaution.

• Standby on appliances are switched off.

• Visitors are requested to shut all doors to keep the heat in.

• All cans, paper & bottles are recycled and vegetable matter is composted.

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An environmentally sustainable visitor centre selling ethical food?

At the Green Flag award-winning Worcester Woods Country Park, with its 51 hectares of woodland and meadows, Worcestershire County Council has been working hard to promote ethical messages in a variety of different ways.
The existing Countryside Centre was built in the late 1980's and had always been very popular with visitors. However, our needs had outgrown the building; our visitors wanted more seating in the café and outside by the play area, increased shade in the summer and more community meeting space. Countryside Service staff had been housed in portakabins for several years, which were unlikely to be re-awarded planning consent and we were short of secure storage space for our work vehicles, timber and tools.

We were lucky enough to secure several grants from the Liveability Fund, Heritage Lottery Fund, Environment Agency and our own County Council capital programme to develop an extension to the existing visitor centre. With the help of our own Property Services team, who are becoming nationally renowned for their development of sustainable buildings, including schools, an environmental education centre and new library and history centre, we came up with a design to suit our needs. Our visitors had been involved in this exercise through Focus Groups, comments cards, visitor surveys and open days, so their ideas were all put into the melting pot as well.

What we came up with was a new eco-building alongside the existing refurbished visitor centre. This houses Countryside Service staff, the reception and enquiries office and two new community meeting rooms. The design includes a sedum (green) roof, sustainable timber, a woodfuel boiler, and recycled newspaper insulation.

The two buildings are connected by a shady pergola over a large sun terrace. Part of the development also included the creation of the 'Worcestershire Garden', a quiet, enclosed area for community and event use which has been landscaped with features and species distinctive of the county, such as fruit trees, an old fashioned apple press, a pond and wildflower area.

The existing visitor centre was given a revamp with improved lighting, a larger indoor seating area and state of the art touch-screen interpretation and information. An innovative approach was used for the new furniture, which was not actually new at all! Through the 'Green Chair' project, we asked people to donate their old wooden chairs which were restored where necessary by our own staff and all painted in the same shade of green. This was the answer to our lack of funds for purchasing new furniture, but it also had an important recycling and anti-landfill message. A new leaflet rack and two breakfast bars were made in-house from oak milled ourselves from the woodland on site; again, another message about sustainable sourcing of what you need, for little money.

All we needed now was ethical food. The visitor centre cafés at both our Country Parks are run on a franchise basis, each with a tenancy of five years. We had recently been successful in securing a new café tenant at our other Country Park, Waseley Hills, near Birmingham, and from that we had been able to gain some useful experience of trialling a more specific visitor and sustainability focussed lease.

Our café tenant at Worcester Woods had been with us for many years, but felt it was time to move on to pastures new. This gave us an opportunity to push our sustainable food agenda even further than before. Of course, a normal business lease is usually quite standard and stems from a profit making point of view. With our visitor centre leases, whilst the income we receive for them is vital to our work, they exist to enable a high quality service to be given to our visitors. It is in the interests of both us as a County Council and our tenant to work together in partnership to deliver this. A good relationship and understanding the same values are key.

With this in mind, we aimed to attract a certain type of business from the start. We have learnt many lessons on how to secure a tenant from the past. Standard newspaper or catering magazine ads are very expensive and generate little interest, so we opted for displaying a large banner at the roadside, combined with press coverage and placing an eye-catching half-page colour advert in the local paper.
We aimed high, suggesting that we wanted our new Orchard Café to become the place in Worcestershire to come for ethical food. By ethical, we mean offering Fair Trade, free range (meat and eggs), local and organic where possible. We also included strict conditions about packaging and waste and that any gifts and other merchandise sold in the visitor centre were to be sustainably sourced, such as crafts that are Fair Trade or made by local people.

The response was very positive and we shortlisted twelve potential tenants. We then took them through a rigorous selection process, more akin to a job interview than a commercial transaction. But it proved its worth, our new tenants, Guy and Nett Ward, have a wealth of experience in the catering industry, from cooking, to restaurant management and staff training for companies such as Frankie and Bennies and Prêt a Manger. They also have a love of the countryside and the part it has to play in producing good quality wholesome food.

What is so valuable about Country Parks is the combination of things they offer. People have come to expect certain facilities to be available on their visit; a visitor centre with a café, toilets, information and interpretation, children's play area and way marked trails - all set in a pleasant 'natural' environment. What this offers us as practitioners is the ability to get across important messages and showcase examples of good practice in sustainability.

The Countryside Service is able to accommodate visits from other organisations who want to find out more about initiatives like those above, and other subjects such as working with volunteers, health and safety management, business development, community engagement and income generation. If you would like to discuss a package tailored to your needs, then please contact Rachel Datlen, Countryside Greenspace Manager on 01905 766493 or rdatlen@worcestershire.go.uk

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Small scale hydropower development on a farm in Snowdonia National Park

The sight and sound of a powerful stream cascading down a steep hillside in the Snowdonia National Park has far more significance for farmer Tegwyn Jones than its spectacular beauty.

Almost five years ago, Tegwyn, who farms three holdings totalling 420 hectares in partnership with his wife, Catrin, near Mallwyd, Powys decided to install a hydro-electric scheme to harness this previously wasted energy. One of their prime reasons - apart from hoping to get addtional income - was to help ensure that the farm is sufficiently viable for their three sons to return to work there after completing their education.

The venture has been so successful that the couple are about to invest almost £500,000 on a second scheme half a mile away.

The idea for this came initially during an open day help by Andy Rowland, of local regeneration organistion, Eco Ddyfi, but there is also a family connection since Tegwyn's grandfather set up a hydro-electric scheme in the 1930s to serve the village of Dinas Mawddwy.

"The first scheme, constructed with the help of a grant from Eco Dyfi, produces an income of approximately £15,000 per annum," said Tegwyn. "This sum is a tremendous boost to our farming income with minimal labour input and low maintenance."

The scheme produces 340,000kwh of electricity to the national grid, which is estimated as being enough electricity to serve 60 dwelling houses.

Phase 2, which should be ready in 2009, will have the capacity to produce 550,000kwh. It is being built with the help of Cymad, a Welsh Assembly Government funded project that supports innovative community development projects, based on the principles of sustainable development.

Stocking on the three holdings consists of 800 Welsh Mountain ewes with 200 ewe lambs kept annually as replacements. Lambs are finished on farm and sold through Graig Farm Organics.

Cattle consists of 24 Welsh Black suckler cows crossed with a Limousin bull with all calves finished on rented grazing at Ffostrasol, Ceredigion, which is shared with his brother Elwyn.

The farms were part of the Tir Cymen Scheme when Meironnydd was chosen as a pilot area in 1992, and at the end of the 10-year agreement all the land was entered into the Tir Gofal Scheme. All the land is farmed organically following successful conversion, which commenced in 2001.

Source: Gwlad, Issue 61, February 2007, Welsh Assembly Government

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This page describes businesses in the Snowdonia region and elsewhere in the UK who have taken action to improve their environmental performance and to deliver a quality visitor experience.

If you know of a tourism business who has taken an innovative approach to an environmental issue please let us know.

 

Bryn Elltyd Guesthouse © Clare Baker

Bryn Elltyd Lounge

Bryn Elltyd Bedroom

Bryn Elltyd Gardens

 

 

 

Worcester Woods Visitor Centre

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Hydro Turbine © Dan James

 

 

 

 

 

 

 

 

 

 


tourism@snowdonia-society.org.uk :: This page last updated 29-03-2007 :: ©Snowdonia Society 2006