CONSUMERS
ASK OPERATORS TO OFFER CARBON OFFSET
Recent research carried out to mark British
Tourism Week found that nearly 90% of UK consumers believe
hotels and tourism companies have a responsibility to operate
in a way that protects the environment.
A
survey of 2,000 UK consumers, conducted by Travelodge, revealed
that 54% want to offset the carbon emissions from their next
stay in a hotel.
Seventy
per cent would travel by train rather than car on a domestic
break if it meant cheaper hotel prices, while 50% would like
to see the total Co2 footprint of a hotel stay or travel journey
on the receipt.
Guy
Parsons, chief operating officer at Travelodge, said: Consumers
are beginning to accept that our leisure choices can impact
the environment we live in. The positive news is they are prepared
to change the way they holiday.
By
2012, Travelodge aims to cut its carbon footprint by 55,000
tonnes. It is piloting wind turbines on hotels, water and waste
reduction schemes and more energy efficiency hotel rooms.
For
more information, email Travelodge: pressoffice@travelodge.co.uk
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